STRONG FOUNDATIONS
​Start with Clarity and Confidence
This is your exclusive opportunity to build your business on a solid foundation. It starts with a deep understanding of your foundations, and the clarity that comes with it. That foundation has three core pillars: YOU, YOUR BUSINESS and YOUR CLIENTS!​
Without clarity on these pillars, you're building on shaky ground.
Your marketing efforts might attract a few clients here and there, but they won't be sustainable. ​​​
It's like building a sturdy house. You wouldn't focus on paint colors before the foundation is laid, would you? In the same way, a solid business foundation is essential before implementing strategies or tactics.
Why set your Foundation first?
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​Create a sustainable, long-term marketing engine for your business.
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Strategy before tactics, strategy sets the direction.
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Develop strategies to reach, engage, and convert your ideal clients.
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Ensure you attract and retain clients effectively.
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Avoid wasting time and money chasing the newest tactic.
We'll focus on the areas most critical to your business. While we may not cover everything within each pillar, we'll prioritize your needs and discuss actionable steps that will move you forward. We can still briefly touch on all pillars for a comprehensive overview.
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​This is your session, so feel free to bring up any specific challenges or areas you want to focus on.​​
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​​​​Here's what we'll cover:
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Session 1: YOU
Your Foundations (The Heart of Your Business)
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Purpose: Why does your business exist?
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Vision: What future do you envision for your business?
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Mission: What is your business's core focus and aim?
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Values: What principles guide your business decisions and actions?
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Goals & Aspirations: Where do you want to take your business?
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These aren't just nice to have concepts – they're the core of your business. When your values, vision, and "why" are crystal clear, they become a compass guiding every decision you make. This translates into significant savings in time and money, while also eliminating the frustration that comes from uncertainty and wasted effort.
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Session 2: YOUR BUSINESS
The Engine Bringing Your Vision to Life
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Offerings: What products/services do you provide?
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Problem Solving: What problems do you solve for clients?
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Financials and Pricing: Revenue models, costs, pricing strategy.
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Team and Structure: Your employees and business structure.
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Competition: Analyze your competitors and differentiate.
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Unique Selling Proposition (USP): What is your competitive advantage?
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By understanding your business inside and out, you can refine it to improve and optimize it over time - to create a business your clients will be loyal to.​
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Session 3: YOUR CLIENTS
The Lifeblood of Your Business
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Identify: Who are your ideal clients/target market?
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Research: Interview clients to deeply understand their needs, motivations, pain points.
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Personas: Build detailed profiles of your ideal client segments.
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Find Them: Where do your ideal clients spend time (online/offline platforms)?
Knowing your clients is critical, if you don’t know them….you risk running your business on assumptions. Making assumptions because you don’t know your clients at this deep level leads to costly mistakes.​
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GETTING STARTED
Start by booking your first FREE session now!​​
More information:
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We will book sessions as we go.
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You may get work to do in between sessions, and it will need to be completed prior to the next session
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I will be available to address your questions during office hours (Monday to Friday 9-5 EST)
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Ideally we will have one session per week (although I understand that you may not be able to make it every week)
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We will discuss next steps at the end of our working together. No pressure to continue. My hope is that you establish a strong business foundation to move you forward with clarity and confidence. ​