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Meet Fatima Barrera

Marketing Strategist & Consultant

"Client retention is crucial and it's best to start early. Starting early, right from the start, ensures that you're not just acquiring clients, but nurturing relationships. Because when you invest in your clients, they invest in you."  

Hello, I'm Fatima, and I specialize in helping service-based businesses turn customer feedback into profits. I help my clients see the importance of recognizing the value of each client. 

By shifting your focus to building client relationships, rather than constantly seeking new clients, you too can maximize your profits and revenue. 

 

This shift in strategy can maximize your profits and revenue by focusing on existing clients and can yield remarkable results. With over two decades of corporate experience, I've been helping entrepreneurs navigate this path.

 

What if you could enhance your business by nurturing strong customer relationships instead of always seeking new clients? 

Can you see how this fresh approach to business growth can result in more growth and profits for your business?

Throughout my professional journey, I've had the privilege of working with some remarkable Canadian companies including Manulife, Canada Life, AIMIA (formerly Carlson Marketing) , and Canadian Tire Bank while managing several clients such as Royal Bank of Canada (RBC), Bank of Montreal (BMO), President's Choice Financial and Hudson's Bay Company (HBC). Learn about my journey from Corporate to Business owner by clicking here.

What  I Believe

What you can expect from me - no surprises! 

I'm excited to see that you're interested in learning more about me. Here's a brief overview of what you can expect from my work—no fluff or fancy stuff! I believe in being direct and honest, no sugarcoating here. You'll always get straightforward feedback from me, even if something seems great. With me, you'll always know where you stand. I love building relationships, so working with people who share my values is very important to me. I have a natural curiosity for uncovering what's happening beneath the surface and a genuine passion for understanding how things work. I've always loved asking questions, even as a kid. I'm passionate about mindset work because it has been a key component of my success, something you may come across when working with me. Helping clients understand the basics of business and making smart decisions for success is something I absolutely love. Although I'm not currently certified, I've received proper training in the Pumpkin Plan system and really believe in its principles. My goal is to always provide you with straightforward and engaging support. I prefer working with individuals who value their time as well as mine, who are realistic and open to challenging their old ways that may not be effective. I work best with clients who: - Are not constantly saying "I don't have time." - Are willing to stick with the work for results instead of quickly moving on to the next best thing due to lack of growth or boredom. - Take accountability for their actions and decisions. - Focus on their own progress rather than constantly comparing themselves to others. - Don't strive for perfection and are willing to take action even when things aren't 100% perfect. I believe in creating a business that aligns with your life and helps you grow personally and professionally. My priority is to help you achieve your goals while maintaining a balanced and fulfilling lifestyle. Finally, integrity is everything to me. You can trust that I'll always be truthful, transparent, and reliable in our interactions. Your journey is important to me, and I'm here to provide you with clear and actionable information that will empower you along the way. If there's anything else you'd like to know, feel free to reach out. I'm here to help and would be delighted to connect with you.

INTEGRITY

Integrity is at the core of our values. We value honesty and trustworthiness in all our interactions, and we hold ourselves accountable for our actions. We remain true to our beliefs and values, avoid self-serving behaviour, and always strive to do what is right.

COMMITMENT

We make decisions and promises with intention and follow through on them, demonstrating reliability and trustworthiness. We prioritize commitment to ourselves and others in our personal and professional lives.

GROWTH MINDSET

We approach new challenges enthusiastically and persistently, striving to learn new skills and improve ourselves. We focus on the journey and the destination, embracing mistakes and challenges as opportunities to learn and grow.

RESPECT

We believe in treating others with kindness, courtesy, and respect. We listen attentively and support one another's goals and dreams, creating a culture of collaboration and inclusivity.

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