Who we are
What you can expect (no surprises)
You’ll always get straight-up feedback, no fluff, no sugarcoating. We believe in asking the right questions, digging below the surface, and helping you see your business with fresh eyes.
We value relationships rooted in shared values, integrity, accountability, and a willingness to do the work. We work best with people who take action, don’t chase perfection, and are open to being challenged.
Mindset matters in everything we do because clarity comes when you’re willing to think differently.
We believe growth isn’t just about tactics; it’s about focus, alignment, and building a business that works with your life, not against it.
Our goal? To help you build a business that feels right, runs smart, and grows sustainably with your life at the centre.
Our Values
Integrity. Commitment. Growth Mindset. Respect.
We don’t just talk strategy, we walk the journey with you. We care deeply about doing what’s right, thinking long-term, and building meaningful, human-centered businesses.
Fatima Barrera
Founder & Lead Strategist
Fatima leads strategy and conducts client interviews to uncover insights that drive retention and growth. With 25+ years in corporate marketing, she helps businesses build a foundation rooted in what clients truly value. See more about Fatima
Claudio Lira PhD
Lead Analyst
Claudio analyzes client and performance data to identify trends, risks, and opportunities. With a deep background in analytics, he transforms complex information into clear, actionable insights that support smarter business decisions.
Our Expert Network
We partner with vetted experts in design, SEO, email, branding, and more — so when it’s time to implement your strategy, you’re never on your own.
Our Strategic Framework:
Your Foundation
Your business is a system and when one part is off, everything else feels harder than it should. That’s why we don’t start with tactics or trends. We start with alignment.
We look at your business through three core lenses: YOU, YOUR BUSINESS, and YOUR CLIENTS. This framework helps us uncover what’s really happening, where things are misaligned, and how to reconnect the pieces for sustainable, predictable growth.
Most growth problems aren’t tactical, they’re strategic. We look at the full picture to uncover where the misalignment is really happening.
YOU
(The Vision)
◆ Your goals, values, and vision for growth
◆ Personal alignment with your business
◆ Your leadership, energy, and decision-making
YOUR BUSINESS
(The Engine)
◆ Offers, systems, processes, and team
◆ Positioning, messaging, and competitive edge
◆ How well your business supports your goals
YOUR CLIENTS
(The Advantage)
◆ Client experience, loyalty, retention
◆ Interviews and feedback loops
◆ Referrals, upsells, and long-term value
Client Insight Process
Assess
We get to know your business from the inside out
We conduct an in-depth analysis to fully understand your business, team, goals, and challenges, including operational aspects and genuine client feedback, before offering optimization solutions.
Evaluate
We find the gaps costing you time, money, and clients
We decode and analyze your business processes, customer experience, and retention strategy. By assessing your competitive positioning, service experience against client expectations, and growth potential, we transform blind spots into opportunities.
Strategize & Optimize
We turn insights into action and results
With the data in hand, we develop a tailored strategy and leverage our network of experts for execution. We continuously optimize your processes to ensure the customer experience remains top-notch and delivers results.
Clear, direct, and deeply strategic. Fatima’s advice gave me the confidence to price and position for the clients I actually want.
I recently had a coaching session with Fatima Barrera from Barrera Marketing, and it was truly insightful. Fatima's clarity and precision in her instructions were remarkable. I appreciated her business approach, especially her advice on pricing strategies tailored to attract ideal clients. She provided practical guidance with forthrightness, leaving me confident in implementing her suggestions to attract the right clientele. She stands out with her strong representation of her brand, leaving no doubt about her professionalism and expertise. I highly recommend!
Lorna Kennedy Murray
Founder & CEO, Lorna Inspires