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Hi I'm Fatima

Welcome to Barrera Marketing, where we're all about helping amazing women like you build successful businesses that allow you to live your best life! I'm Fatima Barrera, a Business Strategist & Coach who's passionate about empowering female business owners to achieve their goals.

After spending over 25 years in corporate marketing and customer loyalty, I realized that my true calling was to help others achieve their dreams of running a profitable business. That's why I became a Certified Pumpkin Plan Strategist and started Barrera Marketing - to inspire and support female business owners just like you.


As your coach, I'll work with you to identify the actions that will move your business forward and create a strategic plan that will help you work with your ideal clients, focus on the activities that generate the most revenue, build solid systems that run without you, and create a dedicated team that supports your success.

Since 2020, I've helped numerous service-based clients transform their businesses and achieve their goals. And I'm excited to do the same for you! So, what's the one thing you've been struggling with in your business that you'd like to change? Let's chat and see how we can make it happen!

If you're ready to transform your business and enjoy your life, take the sweet spot assessment to see where you stand, and let's schedule a call to see if we are a perfect fit! I can't wait to help you achieve your dreams of owning a successful and joyful business.

Here's what a few of my current clients have to say:

"Although I have been in business for 7 years, I have been working with Fatima for the past year, and she has really helped me figure out my direction and understand me and my business better"

Rosana Pelton |  ROSAPEL

"Fatima's direction and vast knowledge base has helped me streamline my business and structure my company so that it is now a truly professional organization."


Iris Piercey | Iris Interiors

Our Values

What you can expect from us, no surprises! 


We prioritize commitment to ourselves and others in our personal and professional lives. We make decisions and promises with intention and follow through on them, demonstrating reliability and trustworthiness.


Integrity is at the core of our values. We value honesty and trustworthiness in all our interactions, and we hold ourselves accountable for our actions. We remain true to our beliefs and values, avoid self-serving behaviour, and always strive to do what is right.


We believe in treating others with kindness, courtesy, and respect. We listen attentively and support one another's goals and dreams, creating a culture of collaboration and inclusivity.


We approach new challenges enthusiastically and persistently, striving to learn new skills and improve ourselves. We focus on the journey and the destination, embracing mistakes and challenges as opportunities to learn and grow.


We value taking quick action and learning from our mistakes. We make informed decisions and take ownership of the outcomes, always looking for ways to improve and grow.

What I believe about business 

  • I believe in embracing an attitude of curiosity to explore new possibilities and remain open to learning and growth.


  • I believe in staying true to myself and my vision, aligning my actions with my values and purpose, and always being authentic.


  • I believe in making quick, thoughtful decisions and acting toward my goals, learning from successes and failures.


  • I believe in the power of possibility and aim to reach my full potential, always looking for new paths and never stopping exploring.


  • I believe in persevering through challenges and setbacks, using them as opportunities for growth and innovation.

  • I believe in doing what is right, even if it's not easy or convenient, and in letting my values of trust and honesty guide me in every decision I make.

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