What is SEO?
Search Engine Optimization, or SEO, is a digital marketing strategy that focuses on increasing the traffic to your website through organic search engine results, primarily on Google. Whatever your business you're in, search presence is critical to business success. The key difference between SEO and paid advertising is that SEO involves organic ranking, so you don't pay to be in that space. Search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something (for example, "child dentist near me").
How does SEO work?
SEO works by optimizing your website structure and content for specific search terms and gaining visibility on third-party websites to rank favourably in search engines. However, SEO is a long-term strategy, don't expect immediate results, but the ROI is worth the wait!
Our goal for your SEO campaign goes beyond getting your website indexed and ranking. Instead, we dive into website performance, user experience, intent mapping, and topic clusters to guide our strategies.
Every month, we look at the market, your competitors, your keyword visibility and movement and determine the most impactful way to spend our time the next month.
If you have physical business locations, ranking your listing in Google Maps is critical to your overall SEO strategy. A Google Business is extremely powerful for physical businesses, especially if you are starting, and we strongly recommend you have one set up. Luckily this is one of our specialties. Learn about the importance of Google Business.
This is a bit more technical, but having great on-page SEO is about optimizing your website code (i.e. HTML, CSS etc.) and matching the content on your page to what your users are searching for. We begin by analyzing your website to see what is worth testing and identifying holes that need to be filled. From there, we make the changes to your site and measure the impact. We will consistently do this every month until you win!
Off-Page SEO refers to any SEO efforts outside your website to improve your search engine ranking. These include brand or product mentions, and links from third-party websites. The most common tactic used to support Off-Page SEO is acquiring backlinks. So, the more backlinks or "votes" you get from trustworthy, related websites with active traffic, the more favourable your pages will be in Google's eyes and will impact how well you rank.
On the first page alone, the first five organic results account for 67.60% of all the clicks.
How we can help...
Initial Consultation (Discovery call to review your SEO marketing goals)
SEO Audit (Audit of your company's current digital presence)
Customized Action Plan (Plan created to reach your SEO goals)
Monthly Reporting (Provide month reporting to show your SEO progress)
Ongoing updates to reach your goal!