What is Reputation Management?
Online reputation management is the act of monitoring, influencing, growing, and managing what’s being said about a business online. Maintaining a positive online reputation is more essential and challenging than ever. This is due to the ever-increasing volume and wide variety of channels where consumers search for information.
With more information than ever available at their fingertips, they can find out anything about a business—and fast! This shift to consumer-generated content and the transparency expected by businesses makes it essential to monitor and actively manage their online reputation.
Reputation management is at the heart of a greater digital marketing strategy. Complementary pieces of reputation management include review management, business listings, digital advertising, social media management, and SEO.
Listing management and how it helps local businesses?
Listing management is making sure that customers can find the right information about a business online.
Make sure that customers can find the right information about your local business online. Correct and consistent listings across directories, review sites and social networks are crucial for maintaining a positive online reputation.
The more accurate and consistent a business’s listing or local citations are on sites like Yellowpages.com, Yelp, and others, the higher on Google it will place in their map listings. Fixing these listings is a minor chore with a major impact. The first Google result gets 53% of clicks, while the second receives only 15%.
Whether or not a business is listed consistently on web directories, review sites and social networks will have a major impact on its local map rankings. Most business owners aren’t aware of how many websites they’re listed on, and it’s common that these directories don’t provide customers with accurate information.
Review Management and why it's needed
Only 13% of consumers would consider purchasing from a business with a 1 or 2-star rating.
93% of consumers say that online reviews influenced their purchase decisions.
Most people read reviews before they decide to choose a product or service. It’s now the first step in the modern customer journey, and without a positive online reputation, people just won’t trust a local business enough to buy from them. However, it takes time to build a positive reputation. While it can take years to cultivate a healthy online reputation, it may only take hours or minutes to undo all that work. When negative reviews or comments happen online, it’s essential to be on top of them.
Responding to customer reviews is extremely important to build a strong online reputation and it has proven to increase the retention rate by 124%. Unfortunately, like many businesses, you don’t have the time and tools to go through all your online reviews. Who has the time to spend the whole day monitoring what your customers are saying?
Turn happy customers into five-star reviews and bounce back from negative online reviews easily. Businesses that take the time to respond to their customers can really set themselves apart from the competition. Our team will help you to monitor, boost and restore your online reputation effortlessly.
What we do:
Check listings across the web and correct for inconsistencies
Ensure that your business is listed where customers are looking
Track for missing and incorrect listings
Climb local search rank with improving the consistency of data
Respond to online reviews and build trust
Increase loyalty and sales through consistent replies
Invite existing customers to share their experiences online.
Focus on growing your business and let us manage your online reputation. We will monitor your online directories, review sites, and social networks, to ensure that your business is found by customers as well as manage your online reviews, to ensure customers are choosing you.